Seminar: Personal Branding for Entrepreneurs

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The Seminar on “Personal Branding for Entrepreneurs” took place on Thursday, 12Th of October 2017, at Ypsilon Thessaloniki Working Spaces. Our guest speaker Ms. Mohamed Geraldez, started the event with a presentation focusing on how to turn a failure into a step towards success and how to utilize the new trends of 21st century to differentiate and brand yourself. Thessaloniki based start-ups and creative professionals participated in the seminar. After Mohamed’s presentation there was a fertile debate that gave the participants the chance to address concerns and share ideas. Apart from tools and approaches towards personal branding the audience was exposed to the term of “business nomads” and how to successfully combine domain experts as basic assets to build brands around people or firms.


California born and raised Mohamed Geraldez is an Entrepreneur, Public Speaker and Investor in several industries such as fashion, technology, finance and food. He has traveled to approximately 50 countries and by his own admission pretty much lives on a plane.
Mr. Geraldez holds a Psychology degree (Cum Laude) and a MBA (Master of Business Administration).

With his partner, Branding Professor Dr. Jon Wilson of London, they run the Branding and Marketing firm Alongside his business interests, Mohamed is known for being a dynamic, thought-provoking, trouble-shooting, conference speaker and vlogger – drawing from a host of rich and eclectic cross-cultural experiences. Notably, he has delivered talks at Harvard, the University of Oxford, and was invited to dine at the White House with former President Obama.

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